360* CONTENT STRATEGY
GERRY WEBER - SOCIAL-MEDIA
ProjeCT GOALS
The aim of the project was to increase brand awareness and position the brand as a modern yet reliable fashion brand. The collection was to be communicated to the market in an authentic, relatable, and targeted way through campaign materials, influencer marketing, and organic content.
TAsk
Development of a holistic 360-degree strategy connecting all communication measures. This included talent research, the concept development of an organic creative shoot, as well as the creation of content and influencer initiatives aligned with the brand and collection.
MY role
Responsible for the end-to-end concept development, strategic planning, and operational execution of the project, from the initial idea through to final rollout. This included developing the 360-degree strategy, conducting talent research, leading the creative direction of the organic shoot, as well as conceptualising and managing all content and influencer initiatives.