CREATIVE CONTENT SHOOTING
GERRY WEBER - SOCIAL-MEDIA
ProjeCT GOALS
For the new summer collection, there was neither accompanying photo or video material nor a traditional image campaign. At the same time, no budget was available for creator or UGC content. The objective was therefore to still create an emotional and relatable communication approach and promote the collection in an authentic way.
TAsk
Concept development and execution of an in-house creative shoot that authentically showcased the products and the mood of the collection. This approach enabled the creation of versatile content without additional external costs, which could be strategically used across the brand’s various communication channels.
MY role
Responsibility for the development and execution of the project from initial concept to final rollout. This included concept development, creative direction, planning and execution of the shoot, as well as the coordination of all operational processes.