A VERY GERRY DATE
GERRY WEBER - Event
ProjeCT GOALS
Execution of a creator event designed to achieve maximum output with minimal input, particularly given that no comparable events had previously taken place. The aim was to increase brand awareness, strengthen relationships with creators, and generate high-quality content to support the main campaign.
TAsk
Concept development, talent management, and execution of a creator event with a focus on brand affinity, image transfer, and content output across all relevant marketing channels. Development of a suitable event format, including the event structure and support of the content production process.
MY role
Responsible for the concept development, organisation, and operational execution of the event, from the initial idea through coordination with creators to on-site delivery. Accountable for the overall flow, commu-nication, and ensuring campaign-relevant output.