For Hey Marly’s PR debut, the focus was on strategic brand building. The aim was to generate awareness within the media landscape, build long-term relationships with relevant editors, and bring the brand’s core values to life with strong product integration and a clear brand positioning.

Concept development and execution of a press event at SMYKBAR in Hamburg, bringing together key press contacts and showcasing different collection worlds. Selection of a suitable location as well as development of a high-impact activation designed to create memorability while enabling content and product integration.

Responsible for the concept development, organisation, and operational execution of the event, from initial ideation through location scouting and guest management to set-up and experience design. Additionally, coordination of external service providers, budget management with a focus on high-value output, and all on-site processes.