FRIENDSGIVING
bonprix - Event
ProjeCT GOALS
The annual Friendsgiving is designed to surprise and delight each year. The aim is to strengthen relationships with key contacts in a sustainable way through fresh concepts and distinctive storytelling, establishing the event as a fixed and unmissable date in the calendar over time.
TAsk
Developing a new event concept each year that preserves the familiar character of Friendsgiving while introducing fresh new elements. This year’s focus was on an exceptional location and the challenge of transforming it into a space for dinner, networking, collection presentation, music, and shared memories.
MY role
Co-responsible for the concept development, organisation, and operational execution of the event. Key areas of responsibility included coordinating all service providers, managing guest relations, and contributing to the creative design and overall experience of the event.